As business owners, we know how important SEO, content and usability is for the success of our website and business.
When conducting in-depth reviews of a business’s website traffic, design and structure, I use the findings to address their productivity concerns, competition analysis and online impact.
Over the years, by working closely with SMEs, I have found three free steps entrepreneurs can take to significantly improve their strategies, customer satisfaction and risk and time management, while reducing the drain on their resources and energy.
If you are familiar with making changes to your website, you can implement these yourself or, if tinkering in the code of your website isn’t your thing, outsource them.
1: Assess Functionality & usability
When was the last time you reviewed your website? Probably when it was created, if you were being very thorough!
No matter where you are in the lifecycle of your site, you need to test its usability, functionality and operational capacity. Every link needs to be checked, each form completed, download any documents, review the copywriting on each page, make purchases and generate appointments.
Put yourself in the shoes of the people you want to attract and test the site accordingly. Make sure the functionality works and the information/content/product they’re looking for is easy to find e.g. are you being bombarded by questions that are absorbing your precious time? Review where your FAQ page is and if it is answering the questions you are receiving.
Use different devices and operating systems, and check that it looks and works well on them.
Your objective is to create a good experience for the viewer and user. Contrary to what you feel your objective is, to create a perfect website that you don’t have to look at for months, if not years, this can’t occur because trends, products and businesses evolve, and accordingly so must your site.
2. Google Analytic Implementation & Benefits
Most responses to the question, “Do you have Google Analytics installed?” is, “Yes, though I don’t know what to do with the information.”
Having Analytics installed is a massive benefit, as it means the website traffic data has been building and, therefore, enables us to see how well their website is doing based on the actions of its users. We can then make informed business decisions using quantitative data, not assumptions.
If you don’t have Google Analytics installed, do so now, it’s free or you can research some of the other paid Analytics companies, which offer a range of technological solutions depending on your business type and structure.
Once you have access to the traffic information, you need to use it and start applying it to your strategic decisions or feel free to contact me and I can help you through this stage. This information can be used for product development and placement, social media profiles and platforms, marketing campaigns and even to improve productivity, to name just a few benefits.
3. BackUp Your Website
Websites are vulnerable to the unintended consequences of software updates and template changes, or the intended consequences of a malicious hack.
There is a simple way to protect all your hand work, and that is by ensuring that you have backups of your entire website. Make sure you pick a plugin that allows you to set automatic and regular backups, and also enables you to manually trigger one. Check with your web host to see what number of backups they keep and how often these are generated.
If you are using a developer, hopefully they have set this up for you already, but this is a good time to check. I would also suggest you have the automatically generated backups emailed to you or sent to a cloud based storage site that you have access to incase your developer closes the company or is impossible to find in the wee hours of the morning when you are desperate to get your site up and running again! Your business shouldn’t be left exposed and vulnerable to the accessibility or power play by a developer, especially if they are hosting your site as well.
Bonus Tip: In regards to protecting your site against malicious attacks, make sure you review who the users are, delete or change the level of access they have to reflect the work they do on the site and create a complicated password that would be impossible to guess.
If you need someone to provide an in-depth review of your website traffic, data and customer experience, and then create tailored and informed strategies for your business, please contact me and I’ll be happy to help.
Commit to taking at least one of these steps to make your life easier well into the future.
Rebecca Collett, Managing Director of Snowed Under SolutionsIf you like it, please share it