Why you shouldn’t aim for business perfection

rebecca-collett-yoga-beachYou will never create the perfect business.

That may sound harsh, but many entrepreneurs expend valuable energy, time and money striving for business perfection.

Once you accept that your business will never be perfect, every decision and action becomes a lot less stressful. The level of emotional angst is reduced because you have a better perspective.

Don’t get me wrong. I’m talking about doing your best with the resources you have. It’s about accepting that the world changes, industries develop, the needs of people shift and the economy fluctuates.

How can you make this mental shift? Read on

You need to accept that there is so much out of our control. By acknowledging that changes will impact us and our businesses, positively and negatively, it makes you appreciate the evolutionary effect those changes potentially have.

If you stay trapped in the idea of ‘perfection’, it stops you from moving forward, you will struggle to let go of what you thought was perfect.

A beautiful website two years ago now looks out-dated. An eco product that was cutting edge has been superseded. Your marketing message that resonated with your audience has now become clichéd and overused. If you haven’t launched yet, you’ll be constantly adjusting and tweaking. You’ll postpone the opening of your business while the goal posts will keep moving, changing and innovating.

How can we deal with this?

We need to evolve, our businesses need to adapt and we need to reconnect back to our ‘why’.

Why did we start our business?

Why did we want a change in our lives?

Why did we choose this path?

Your ‘why’, your purpose, isn’t as exposed to outside forces. Yes, over the years your purpose may shift to reflect your life-stage, but it isn’t victim to the prevailing wind. It’s where you start when you delve into discovering your business idea or reinvention. Your ‘Why’ is what I’ll ask you about when you come to me for help changing, improving or escalating your business.

Unfortunately, if you don’t love what you do, working from a deeper purpose than “I want to be a millionaire” or “I want to be famous”, you might as well stay working for someone else. At least that way you’ll have the security of a regular salary, the comfort of a routine and the knowledge of what is expected of you.

A year ago, I was putting the finishing touches on the StartUp KickStart products, a spinoff of Snowed Under Solutions. I was working with a graphic designer and web developer, implementing my launch strategy and emotionally swinging between uncontrollable excitement and queasy nervousness.

The emotional swings aren’t so violent anymore, the knowledge gained has been incredible and there have been some fixes along the way, but somewhere along the way, I lost sight of my ‘why’.

There will be times, in life and business, when you have to decide where you are heading. If you keep your purpose firmly in mind, this will help guide your decisions. Unfortunately, this isn’t easy to do when you are immersed in the daily obligations and distractions.

That is where I found myself recently, so I took a couple of days away from my business to consider:

What am I doing? Where do I want my business to go? What is the the next phase?

Rebecca-Collett-Yoga-Beach-2My two days ‘off’ involved yoga with my oldest friend, followed by lunch and a good chat about everything apart from work. I checked out a new local café and a venue for the Chamber of Commerce Business Awards night. And then, walking around a lake with another good friend, I raised the topic that I was at a crossroads in my business and wasn’t sure which way to go.

I had all the stats and analysis, knew what was working and what wasn’t. I track and measure sales, social media and website traffic. I follow what is going on in the world, the industry and my community. Fourteen years in financial services taught me that knowledge and analysis is essential in making an informed decision.

Apart from being a good friend, Sharon is also an executive coach, registered psychologist and owner of Alpha Coaching. She listened as I went through my rationale, the pros and cons and the potential outcomes. After this out pouring, which in itself was insightful, she simply asked:

What does your heart say?

I answered and she pointed out, “That’s your head talking”. It took awhile and a few reminders that my head was getting in the way again, but I finally tapped back into my heart.

Having been so caught up in the emotion of the decision, the worry, doubt, nervousness, I had thought it was all in my heart. I was wrong.

Sharon pointed out my strategic, logical and adaptive abilities had helped create successful businesses. Not listening to my heart is why I was suddenly blind to the direction I should take. As soon as I dropped into my heart and trusted my intuition, the answer was clear. Actually, there was no longer a question.

I remembered my ‘why’, my purpose, and every decision flowed easily from there, and I want to encourage  everyone to remember their purpose. Tap back into why you do what you do, not for the rational head reasons, but for the heart.

From these realisations there will be a number of changes to StartUp KickStart and Snowed Under Solutions. Instead of business perfection, I will focus on reconnecting with my ‘why’, tap into the heart and stop my head getting in the way!

The website will be changing to reflect the new message. The products will be updated, new products will be added and the hard copy Journal will no longer be available. Please understand there will be an increase in price to StartUp KickStart, which I don’t undertake lightly, but you will continue to receive lots of free information and support.

These changes will occur over the next month and I look forward to sharing them with you. If you have any questions, feedback or suggestions, I would love to hear from you.

This is where the heart meets the head.

Contact me to find out how you too can make the change.


Rebecca Collett, Snowed Under Solutions Director & StartUp KickStart Founder


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