Test Your Marketing Streams
If you are starting a business or have an established business, I can’t stress enough the benefits of testing. This doesn’t just apply to testing your product but your message, …
Are you confident in your decision?
When you have a big decision to make, ask for the input of the person you trust but hesitate to ask. Don’t ask the one who will reassure, comfort or …
Lessons in Branding (the hard way!)
StartUp KickStart was created for budding entrepreneurs to leverage off accumulated knowledge and experience so they could StartUp and Launch the smart way, not the hard way. In hindsight, how …
Discover if starting a business is right for you
There is a lot of hype about starting your own business. The media and government are both loudly touting the benefits of becoming an entrepreneur. This sensationalism, the promise of 4-hour work …
Why you shouldn’t aim for business perfection
You will never create the perfect business. That may sound harsh, but many entrepreneurs expend valuable energy, time and money trying to form the perfect entity. Once you accept that …
Making Social Media Work for You
Over the past couple of months, I’ve been using Instagram as a social media marketing tool for StartUp KickStart, a division of Snowed Under Solutions. You can read about “The …
How to focus on what’s important
When you are running a business, it is too easy to become caught up in your business and lose sight of why you are pouring in the energy, time and …
StartUp KickStart: 6mth Business CheckUp
Six months ago I launched StartUp KickStart as an expansion of Snowed Under Solutions. It was a culmination of my experience starting and running Snowed Under Solutions, the work and …
Want to write a book? Be smart about it
Having written and published a few books, I’ve learnt that the results could have been more positive and the outcomes more effective, if I had applied what I know about …
Ready to go Solo?
Stepping out on your own can be nerve wracking, whether you want to travel or start your own business. Over the years, after countless trips and starting my own business, …